COVID-19 is not holding back these mums! We Rock the Spectrum opens four gyms
June 4,2020
We Rock the Spectrum Kids Gym, an international children’s gym franchise, is opening four new facilities over the next month.
The unveiling of the four sites in Sydney West, Geelong, Moorabbin and Wollongong despite the impact of COVID-19 is testament to the business concept.
We Rock the Spectrum is a franchise that provides sensory-safe play for kids with autism, special needs, and neurotypical development. Each gym features therapeutic equipment and sensory beneficial play opportunities.
Equipment is specifically designed for children on the spectrum, while providing all children with the sensory experience necessary for improved learning and neurological development.
The brand originated in California when mum, Dina Kimmel, CEO and founder of We Rock the Spectrum, created a safe place where both her daughter and her autistic son could go together.
We Rock the Spectrum opens four gyms
This concept caught the attention of a group of mums of special needs kids in Australia. Melbourne parent Sally Johnson knew first hand the pain of having an autistic child feel excluded from play areas.
Sally and her brother Marcus opened up the first We Rock the Spectrum gym in Australia, in Preston, Victoria.
Sally said “Almost from day dot we started receiving calls and emails asking when gyms were coming to more communities across Australia. This is now happening with the most fabulous group of special needs mums!
“The gyms are more needed now than ever and we have modified programs and strict COVID specific practices in place.’”
The group will continue the success seen at We Rock the Spectrum’s first Aussie outlet by providing NDIS Registered sensory-beneficial play spaces for inclusive play, respite, therapeutic supports, parties, all abilities classes and group activities.
Sally’s expansion plan is to have 30 gyms and five mobile gyms up and running around Australia over the next three years.
